Company Background | Services & Capabilities | Executive Bios | Our Partners
Million Dollar Media is staffed with seasoned professionals from the media, marketing, advertising and contesting industry. We have executed thousands of promotions around the country and internationally that range from large-scale national programs to small local events.
Our team has worked at advertising agencies, radio stations, promotions companies, internet companies, sweepstakes companies, merchandise & fulfillment companies, and of course insured contesting companies. Our three partners alone have over 50 years combined experience in insured contesting, marketing, sweepstakes, internet contesting, scratch card promotions, radio sales, radio promotions, text messaging contests, rules development, legal reviews, prize bonding, on-site event execution and more.
Below please review the personal background and experience of our three partners:
Henry F. Ferry III
Henry Ferry is a founder and partner in Million Dollar Media. He attended Syracuse University, where he graduated as Class Marshall from the School of Management, with Magna cum laude honors and dual majors in Marketing and Law & Public Policy. He was also awarded two prestigious scholarships including the Remembrance Scholarship awarded in memory of the 35 students lost on Pam Am Flight 103.
His radio career began in college, where he served as the Promotions Director, then General Manager of WJPZ-FM and coordinated the first on-air car giveaway by a non-commercial station in the history of college radio. His professional radio career began in Syracuse, NY with NewCity Communications, where he received training at the Center for Sales Strategy under Steve Marx. His radio career continued to flourish in Buffalo, NY where he became one of the top billers in the market.
He has spent the last 15-years developing and executing insured contests, sweepstakes and other turnkey promotions, and has special ability in developing creative ideas along with extensive experience in promotional execution requirements and contesting laws.
Henry equally enjoys developing programs for Fortune 500 accounts, advertising agencies, radio stations, media outlets, sports teams and local advertisers. When not working on a contest or promotion, Henry spends time with his wife, Melissa and son, Noah. He is also an avid sports fan, gambler, and loves traveling the country for events.
Ken Scott is a founder and partner in Million Dollar Media. He attended Syracuse University, where he graduated with dual majors in Advertising from the Newhouse School of Communications, and Marketing from the School of Management. Ken began his media career by serving as the Vice President of Business for college radio station WJPZ-FM and interning with the William Morris Agency in New York City.
He moved to Los Angeles after graduation, taking positions and gaining promotional and marketing experience with The Walt Disney Company and Secret Identitee Merchandising. Ken was then lured cross-country, returning to the radio industry as an Account Executive with WGRF-FM and WEDG-FM in Buffalo, where he developed extensive new business and increased billing over 700%.
He has spent the last 15-years developing and executing insured contests, sweepstakes and other turnkey promotions. Ken has extensive experience in working with radio stations and all media including television, cable, newspaper and internet – having worked with every major ownership group in the country. He has helped sales and programming staffs increase their revenues and ratings, advertising agencies and national advertisers enhance their marketing plans, casinos attract more VIP guests, sports teams attract more fans, and more. His specialties include brainstorming, idea development, industry trends and on-site contest execution.
When not working on promotions, Ken spends time with his wife Wendy and two daughters, Zoey and Mandy. He's a sports (and fantasy football) fanatic, and loves playing guitar and piano.
Danielle Federico is a founding member and partner in Million Dollar Media. She graduated from Buffalo State College with a major in Broadcast Journalism. Danielle began her promotions career while in college by interning for Mercury Communications, owner of multiple radio stations in her hometown Buffalo, NY.
While working in radio, she gained extensive knowledge in contesting and promotions, conducting station appearances and live remotes, and playing a major role in the development and execution of Buffalo’s First Night events. Danielle gained further experience and ability by spending over 10-years in the promotions industry while working for such companies as Marden-Kane, Promotions.com, iVillage, and Brand Buzz
(a division of Young & Rubicam).
Danielle has immeasurable knowledge in all aspects of promotions, contests and sweepstakes, specializing in contest rules, on-site execution, and internet contesting. She has serviced as an account executive, account manager, promotions director and sweepstakes manager, and has worked on both national and local accounts including Visa, Bank of America, First USA, Maybelline, General Mills, Dunkin Donuts and more. She has been a team member of award-winning promotions that gained national recognition.
When not working with clients on executing their promotions, Danielle enjoys skiing throughout New England, dining in Manhattan and traveling the country.